河南佛教文化体验式旅游ASEB分析  

The Researches of Experiencing Tourism of Buddhist Culture in Henan Province Based on ASEB Method

作　　者：李湘豫[1] 梁留科[1] 韩辉[1] 

机构地区：[1]河南大学区域发展与规划研究中心环境与规划学院,河南开封475001

出　　处：《地域研究与开发》2011年第4期98-102,共5页Areal Research and Development

基　　金：教育部普通高等学校人文社会科学重点研究基地河南大学黄河文明与可持续发展研究中心2008年度开放项目(YRCSD08A06);河南省科技攻关重点项目(102102310260);河南省软科学研究计划项目(092400450043);河南省政府决策研究项目(E102);河南大学校内科研项目(06YBRW118)

摘　　要：立足于体验理论、佛教文化理论和旅游开发的相关理论,运用ASEB栅格分析法,将SWOT分析与曼宁-哈斯-德赖弗-布朗需求层次理论结合起来,围绕河南佛教文化体验式旅游开发的活动、环境、体验和收益4个方面,分析其优势、劣势、机遇和威胁,形成16个单元的系统分析,认为河南佛教文化体验式旅游开发资源丰富、大有作为,同时存在着体验式旅游主题文化不突出、规划不到位、体验氛围不浓厚、产品开发缺乏特色、综合服务不配套等问题。在此基础上,提出提炼主题文化、统筹开发规划、创新体验特色、发挥整体优势的河南佛教文化体验式旅游开发建议。The paper concentrates its great efforts on the study of workability and development paths of experiencing tourism of Buddhist culture in Henan Province. Based on the theory of tourism experience, knowledge of Buddhist culture and relevant principles of tourism development, using ASEB grid analysis, combining different el- ements of SWOT analysis with demand levels of Manning-Hass-Driver-Brown reciprocally, developing around the four aspects of activity, setting, experience and benefits of the development of experiencing tourism of Buddhist cul- ture in Henan Province, the paper analyzes respectively its strengths, weaknesses, opportunities and threats, forms a systematic analysis of sixteen units, and it has a sense that the recourses of the development of experiencing tourism of Buddhist culture in Henan Province are abundant and promising, but at the same time, there are prob- lems as well, such as, the theme culture of experiencing tourism is not prominent, the planning is not in place, the experiencing environment is not strong, the development of products is lack of distinguishing features, the compre- hensive service is not complete and something like that. On the basis of these, as for the development of experiencing tourism of Buddhist culture in Henan Province, the paper puts forward the suggestions of purifying the theme culture, unifying the development planning, innovating the experience features, exerting the overall advantages and so on.

关 键 词：ASEB分析 佛教文化 体验旅游 河南省 

分 类 号：F592.761[经济管理—旅游管理]