北京市某三甲医院宣传工作与医院经济关系的分析  

Analysis on the Relationship between Publicity and Hospital Economic of a Triple A Hospital in Beijing

作　　者：宋彬[1] 曹翠峰[1] 

机构地区：[1]首都医科大学附属北京世纪坛医院,北京100038

出　　处：《医学与社会》2011年第8期67-69,共3页Medicine and Society

摘　　要：根据北京市某三甲医院2010年经济数据和患者回馈信息,发现宣传工作可以引导资源流向,是串联医院各经济主体的纽带,是医院经济实体中的软实力,是我国公立医院经济发展中的重要力量。因此,应该重视宣传工作的作用,用好宣传工作的系统,提高宣传工作的效率。To study the relationship between publicity and hospital economic of a Triple A Hospital in Beijing.Methods To collect the economic data and the feedback information of patients in 2010 of a Triple A Hospital in Beijing to explain and support ideas.Results publicity could guide the direction of resources.It is the link among hospital economic entities,the soft power of hospital economic entity and a major force in the development of public hospital economic in China.Conclusion It is very important to emphasis on its role,make good use of its system,improve its efficiency.It＇s not only the need of the economic development of the hospital,but also an important protection to guarantee the operation of the health care market stable under the socialist market economic system.

关 键 词：医院 宣传工作 经济 

分 类 号：R197.3[医药卫生—卫生事业管理]