一种面向移动增值业务营销的IT支撑模式研究  

Research on IT Support Model of Marking Based on Mobile Value-Added Service

作　　者：张青[1] 刘春[1] 

机构地区：[1]中国电信股份有限公司广东研究院,广州510630

出　　处：《电信科学》2011年第8期112-116,共5页Telecommunications Science

摘　　要：随着移动互联网的不断发展,移动增值业务作为信息消费的主体,成为各大运营商越来越重要的经营收入来源和业务增长点。相对于传统电信业务,移动增值业务产品具有小众群体性、多样性、营销不易定位等特点,从而增加了营销的难度。通过分析现有移动增值业务营销模式及存在的问题,提出了一种面向多种移动增值业务场景和全流程闭环管理的IT支撑模式,为移动增值业务营销提供了一种全新的、融合的IT支撑思路和手段。With the development of the mobile Internet,mobile value-added service as the main body of information consumption,become the more and more important business income source and business growth for telecom operators.Compared with the traditional telecom service,mobile value-added service products with a small group and diversified marketing positioning,maybe increase the difficulty of marketing.In this article,through the analysis of existing mobile value-added service marketing model and existing problems,one technology solution for various business scene of value-added services and the whole process of the closed-loop management of IT support mode are proposed.It provides a new,fusional IT support idea for mobile value-added service marketing.

关 键 词：移动增值业务 营销 IT支撑模式 

分 类 号：TN929.5[电子电信—通信与信息系统]