基于游客感知的合肥市旅游信息传播研究  

Research on Spread of Tourism Information Base on Tourists' Perceive in Hefei City

作　　者：高飞[1,2] 李京东[1] 

机构地区：[1]合肥学院旅游系,安徽合肥230601 [2]旅游系旅游咨询与规划研究所,安徽合肥230601

出　　处：《安徽农学通报》2011年第15期210-212,共3页Anhui Agricultural Science Bulletin

基　　金：合肥学院科研发展基金(11KY07ZR)资助

摘　　要：随着旅游业迅猛发展,旅游目的地之间的市场竞争日趋激烈,社会各方对旅游信息的需求远远超过了以往任何时代,初步调研发现,目前合肥旅游信息传播仍需完善。为了快速提高旅游信息传播效果,加快合肥旅游业的发展,在"十二五"期间安徽省要求通过多渠道提升旅游宣传有效性的背景下,该文以合肥市为例,汇集文献、网络资源、调查问卷等多源信息资料,从游客感知需求出发,分析合肥旅游信息传播现状,同时结合旅游与传播学相关理论,综合解析影响合肥旅游信息传播的因素,探索优化城市旅游信息传播的模式和手段。As the rapid development of tourism,tourist destination among the increasingly competitive market,all sectors of society to the information needs of travel far exceeds any previous era,Preliminary research found that the current Hefei tourism still need to improve information dissemination.In order to improve the effect of tourism information dissemination,and strengthen the tourism development of Hefei,Under the background of Multi-channel to enhance the effectiveness of tourism promotion of 12th Five Year,this thesis takes Hefei as an example,having collected documents,network resources,questionnaires and other multi-source information,starting from the needs of tourists and perception,analyzed the current status of tourism information dissemination of Hefei,combined with relevant theory on travel and communication,comprehensively analyzed the factors that affecting tourist information dissemination of Hefei,and explored the patterns and means to optimize the dissemination of urban tourism information.

关 键 词：合肥市 旅游信息传播 策略 

分 类 号：F59[经济管理—旅游管理]