Barter Trade Exchange to the Rescue of the Tourism and Travel Industry  

作　　者：E. Eckhaus 

机构地区：[1]Department of management, Bar-llan University, Ramat-Gan 52900, Israel

出　　处：《Journal of Shipping and Ocean Engineering》2011年第2期133-140,共8页船舶与海洋工程（英文版）

摘　　要：South Africa＇s tourism and travel industry is a key sector in its economy as well as a significant job creator. The recent global economic turmoil is threatening the tourism industry; at the same time, global experts claim that tourism may be a key to overcoming economic difficulties and play a vital role in the green new deal. The purpose of the study is to introduce a new strategic option that has become increasingly attractive for troubled businesses-barter. While the study focuses on the advantages of this concept＇s recent refinements for South Africa＇s tourism and travel industry, its findings are also applicable to other countries. A survey of small and medium-sized enterprises （SME） from Europe and Turkey, as well as graduate students at an Israeli university, demonstrate the gap between familiarity with barter processes and their advantages and the actual scale of barter transactions in the supply chain, in order to enhance the economic performance of their tourism enterprises as well as the entire economy, providing evidence for the potential of adapting old proven concepts to the modem digital world.

关 键 词：TOURISM e-tourism BARTER trade exchange leisure time supply chain. 

分 类 号：F592.3[经济管理—旅游管理] F113.4[经济管理—产业经济]