广州市体育服务标准化发展对策研究  

On Strategy for Development of Sports Service Standardization in Guangzhou

作　　者：孙雷鸣[1] 

机构地区：[1]广州体育职业技术学院体育产业管理系,广州510650

出　　处：《西安体育学院学报》2011年第4期449-452,共4页Journal of Xi'an Physical Education University

基　　金：2008年广东省体育局软科学研究课题(YT08097)

摘　　要：通过研究广州市体育服务标准化发展现状,发现广州市体育服务标准化实施缺乏相关政策激励、缺乏行业标准、缺乏系统性等问题。提出广州市应加强体育服务标准化的宣传导向、完善体育服务行业标准化体系、科学引导体育服务企业实施服务标准化、构建体育标准化信息披露平台以及加强标准化专业人才的培训等对策,促进广州市体育服务行业的健康和规范发展。The research,an analytical work on the status quo of standard of sports services in Guangzhou,led to the following findings.The implementation of the standard is confronted with more than one problem.It was troubled by lack of policy incentives and guild standards,leaving the work being none-systematic.It was thereafter proposed that Guangzhou strengthen the work of propaganda for standard sports services,and perfect the system for sports service standardization,guiding scientifically the relevant enterprises into right track of sports services.It is also of great need to set up sports platforms to reveal information concerned and to strengthen the training of personnel.All these shall be regarded as measures taken to realize the healthy and rational development of the sports service in Guangzhou.

关 键 词：广州市 体育服务企业 服务标准化 

分 类 号：G80-053[文化科学—运动人体科学]