奥运体育场馆赛后运营模式分析与启示  

An Analysis of the Operation Mode of Post-games Olympic Venue and Its Enlightenment

作　　者：武国栋[1] 

机构地区：[1]沈阳体育学院党院办,沈阳110102

出　　处：《西安体育学院学报》2011年第4期458-462,共5页Journal of Xi'an Physical Education University

摘　　要：现代奥运会场馆经过初始、发展和变革的历史变迁,形成了投资规模逐渐增大,场馆规模膨胀,赛后场馆维护费用较高,融资模式多元化,临时场馆增加的特点;场馆赛后运营多采用政府和私人企业相结合、与职业体育赛事相融合、组织大型活动、赛后改造的管理方式。借鉴国际经验,我国大型体育场馆应采取实施多功能化设计,通过投融资管理创新吸引私营资本参与,承办职业体育赛事,进行专业化经营管理措施,将场馆建在高校,提高场馆的综合效益。Modern Olympic venues have experienced the historical changes of the initial stage,development and reform.Gradually it gained such features as growing investment,expanding scale of venue,high cost of post-games maintenance,diversified financing modes as well as the increase of temporary venue.The operation of post-games venue,allied with professional sport games,usually takes forms of joint management of the government and private enterprises.It is also characterized by organization of large-scale sport activities undergoing post-games transformation.Drawing on international experience,large scale sport venue in China should be designed to be multi-functional with private sectors＇ capital being encouraged to participate through the innovation of investment and financing management.Professional sports games will be held in these venues and they can be built in colleges and universities and be implemented with professionalized management measures.All the above measures are to help to realize the increase of overall efficiency of Olympic venue.

关 键 词：奥运会 体育场馆 运营模式 

分 类 号：G80-052[文化科学—运动人体科学]