聊城市旅游资源开发利用探讨  

Discussion on the Development and Utilization of Tourism Resources in Liaocheng City

作　　者：郭海英[1,2,3] 董杰[1] 段艺芳[1] 许玉凤[1] 褚纪来[1,4] 

机构地区：[1]聊城大学环境与规划学院,山东聊城252059 [2]东昌府区政协 [3]东昌府区监察局,山东聊城252000 [4]聊城市委办公室,山东聊城252000

出　　处：《聊城大学学报（自然科学版）》2011年第2期101-106,共6页Journal of Liaocheng University:Natural Science Edition

基　　金：山东省自然科学基金(ZR2010DL008);山东省软科学研究项目(2008RKB105)

摘　　要：聊城市发展旅游业具有资源、区位、交通、基础设施、发展环境等优势条件,但目前仍存在旅游产业链不完善、文化内涵特质表现不充分、旅游专业人才缺乏、旅游线路设计不尽合理以及旅游宣传缺乏广度与深度等问题.为此,本文提出加强区域合作、推进联合、积极融入大旅游,突出文化与生态特色、做好旅游、文化、生态环境的协调发展,培育骨干旅游企业、实施品牌战略,大力推出多元化的旅游产品,着力开发特色旅游商品以及加大旅游专业人才的培养力度等对策.There are some advantages to develop tourlsm In L1aoctleng .L,Ity, sucn as rlcn resources, convenient location, developed transportation, excellent infrastructure and environment. But there are still many problems, such as the tourism industry chain is imperfect, the performance characteristics of cultural content are inadequate, the tourism professionals are lack, the tourism circuit design is unreasonable, the tourism promotion is lack in depth and breadth and so on. With regard to this, some counterrneasures are proposed in this paper, such as to enhance regional cooperation and union, to integrate the large tourism actively, to highlight cultural and ecological characteristics, to complete the coordinate development among the tourism, cultural and ecological environment, to cultivate the backbone of tourism enterprise, to implement the brand strategy, to introduce a wide range of tourism products vig orously, to focus on the development of the distinctive tourist commodities, to strengthen the cultivation of the tourism professionals and so on.

关 键 词：旅游资源 开发利用 聊城市 

分 类 号：F592.3[经济管理—旅游管理]