基于消费者偏好的再制造策略研究  

Research on remanufacturing strategies based on consumer preference

作　　者：杨爱峰[1] 王海斌[1] 

机构地区：[1]合肥工业大学管理学院,安徽合肥230009

出　　处：《合肥工业大学学报（自然科学版）》2011年第8期1257-1262,共6页Journal of Hefei University of Technology：Natural Science

基　　金：国家自然科学基金资助项目(70771034);安徽省教育厅人文社科基金资助项目(2010sk011zd)

摘　　要：文章对一个垄断制造商的再制造策略进行了研究。根据消费者对于再制造产品的偏好程度把消费者分为2类,根据不同类型消费者的特点,给出了在不同的价格策略下,再制造产品和新产品的需求函数;据此建立了不考虑产品生命周期与考虑产品生命周期的2个模型,并分别给出了制造商的最优价格策略;最后通过数值分析对结果进行了验证。This paper focuses on the remanufacturing strategies of a monopolistic manufacturer.Consumers are classified into two groups according to their preferences to the remanufactured products.Then the demand functions of remanufactured products and new products with different pricing strategies are given according to the characteristics of different types of consumers.And two models with or without consideration of product life cycle are established.The relevant optimal pricing strategy for each model is also given.Numerical analysis validates the results of the paper.

关 键 词：消费者类型 再制造 产品生命周期 价格策略 

分 类 号：F252[经济管理—国民经济]