九江市休闲旅游产品体系构建与开发研究  

Research on Construction of Leisure Tourism Product System and Development in Jiujiang City

作　　者：孙冬英[1,2] 

机构地区：[1]九江学院旅游学院,江西九江332005 [2]鄱阳湖生态经济研究中心,江西九江332005

出　　处：《安徽农业科学》2011年第20期12385-12386,12390,共3页Journal of Anhui Agricultural Sciences

基　　金：国家社会科学基金项目(0913JY024)

摘　　要：通过实地调研的方法分析了九江市休闲旅游产品开发的优势条件和存在的问题,并对产品体系的构建进行了初步探讨,认为应着重从加强资源整合和实施品牌战略、做好"水"的文章和彰显产品特色、优化产品结构和加快产品创新等方面入手,科学开发休闲旅游产品。The advantages and problems in developing leisure tourism product in Jiujiang City were analyzed through field investigation.The product system construction was discussed.It was considered that the leisure tourism products should be developed scientifically from strengthening resource integration,implementing brand strategy,making water-related articles and revealing the product features,optimizing product structure and speeding up product innovation.

关 键 词：休闲旅游 休闲旅游产品 九江市 鄱阳湖生态经济区 

分 类 号：F592[经济管理—旅游管理]