加快我国体育用品制造业转型升级的问题和对策  

Study of the Problems and Countermeasures Faced by the Sports Requisite Manufactures in the Industry Transition and Upgrade

作　　者：夏碧莹[1] 

机构地区：[1]武汉大学经济与管理学院,湖北武汉430072

出　　处：《北京体育大学学报》2011年第7期37-40,共4页Journal of Beijing Sport University

摘　　要：经过30多年的改革开放,我国已经发展成为世界上举足轻重的体育用品制造大国,但也存在企业规模小、产品科技含量低、生产成本不断抬高、恶性竞争严重、各类人才匮乏、支持力度需要加强等突出问题,业已成为体育用品制造业优化升级的瓶颈制约。针对这些问题,从提高我国体育用品制造业国际竞争力的视角,研究提出了确立国际化发展目标、坚持科技化发展导向、实施品牌化发展战略、推动集群化发展模式、构建多元化保障体系的对策建议。Through the 30-years reform and opening up,China has become one of the important sports requisites powers in the world.But there are still many problems,such as small scale companies,low-technology product,rising production costs,vicious competition in the industry,lack of professional talents,and ect.The above-mentioned problems have become the development bottleneck of the sports requisites manufacture industry in its transition and upgrade.In order to solve these problems,from the perspective of promoting the international competitiveness of China＇s sports requisites manufacture industry,the paper puts forward constructive suggestions,including enhance the international competitiveness,setting up the goal of going global,insisting the orientation of scientific development,implementation brand development strategy,promoting cluster development model and building diversified insurance system.

关 键 词：体育用品制造业 转型升级 对策建议 

分 类 号：G80-05[文化科学—运动人体科学]