对消费社会的文化剖析与价值评价——从商品拜物教到符号拜物教  

Culture Analysis and Value Evaluation of the Consumer Society:From Commodity Fetishism to Symbol Fetishism

作　　者：方立峰[1] 

机构地区：[1]西北政法大学马克思主义教育研究院,陕西西安710061

出　　处：《西北大学学报（哲学社会科学版）》2011年第4期24-29,共6页Journal of Northwest University：Philosophy and Social Sciences Edition

基　　金：国家社会科学基金资助项目(07X2X10)

摘　　要：市场经济语境下的社会是为了实现利益最大化的社会,而市场的扩张需要消费的支持,消费是经济发展的重要动力之一,市场的最大化导致了消费的最大化,催生了消费社会的出现。消费社会的产生使消费文化得以产生,由于大众传媒和文化工业的发展,消费主义文化具有了绝对话语权,商品拜物教逐渐让位于符号拜物教,消费的异化使社会异化现象更加严重。本文阐述了消费社会的内涵及特征,分析和揭示了消费主义文化的产物——符号拜物教的精神实质及形成原因,进而说明消除消费主义的负面影响对于已经进入消费社会的中国具有十分重要的现实意义。In the context of a market economy,the purpose of the society is to achieve the benefit maximization.Whereas,the expansion of market need support of consumption,which is one of important drivers of economic development.Market maximization results in consumption maximization and engenders the consumer society.Consumer society produces the consumer culture.With the mass media and the developiment of cultural industries,the consumerism culture has the absolute voice.Commodity fetishism gradually gave way to symbol fetishism,the consumer alienation aggravated the serious phenomenon to society alienation.This article describes the dimension and characteristics of consumer society,analyses and reveals the outcome of the consumerism culture-the spirit and the cause of symbol fetishism,and explains that eliminating the negative impact on consumerism has very improtant actual significance to China′s stepping into a consumer society.

关 键 词：消费社会 商品拜物教 符号拜物教 消费文化 价值评价 

分 类 号：G02[文化科学]