体育产业概念界定及分类研究  

Talk About Division and Concept of Sports Industry

作　　者：杨叶红[1] 方新普[2] 

机构地区：[1]巢湖学院体育系,安徽巢湖238000 [2]安徽工程大学体育部,安徽芜湖241000

出　　处：《安徽师范大学学报（自然科学版）》2011年第4期394-397,共4页Journal of Anhui Normal University(Natural Science)

基　　金：国家社会科学基金项目(08BTY021);安徽省教育厅人文社会科学研究项目(2009sk358)

摘　　要：体育产业概念及分类在国内外都有很大的争议,影响了我国体育产业的有序发展.为科学、准确的界定体育产业概念及其构成,运用文献资料法、逻辑分析与比较等方法,对体育产业概念、体育产业分类的前期研究成果进行梳理,基于体育产业的本质涵义,结论认为:体育产业是专门从事围绕着直接作用于消费者的体育服务或劳务的生产经营活动,包含体育竞赛市场、体育健身娱乐市场、体育培训市场.There has been much dispute over the concept and classification of sports industry both in China and abroad.It influenced the development of sports industry.Through using the method of literature review as well as logic and comparative analysis.For solving this question this paper analyzed and inquired about current typical opinions.Based on the meaning of sports industry in essence,it was found out sports industry provides service or labor in production and business activities that is a direct effect on consumers.Including sports competitions,sports and fitness entertainment market,sports training market.

关 键 词：体育 产业 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]