基于“生命树”生态循环系统模型的旅游地形象策划系统研究  

Researching on Image Planning System of Travel Destination Based on "Tree of Life" Ecological Cycle System Model

作　　者：曾超[1] 

机构地区：[1]三江学院旅游学院,江苏南京210012

出　　处：《安徽农业科学》2011年第21期13035-13037,共3页Journal of Anhui Agricultural Sciences

摘　　要：旅游地形象策划是对旅游地资源和旅游地市场的抽象化,是一种概念化的印象,具有独特的精神价值,并通过不同的表现手段展现给旅游者。该研究建构了一个具有生命力的形象策划系统,该系统包括理念、行为、视觉、传播,情感、意向等一系列元素,并且这些元素在系统中的能级、活跃性、生命力等多项指数各不相同,它们之间能够进行能量上的传递、信息上的反馈和生命力的扩张,以使旅游地的形象始终充满鲜活性。笔者从生态学中引入"生态系统模型"后,构建"生命树"生态循环系统模型,分别从"系统构成"、"能级金字塔"、"循环关系"、"策划流程"4个方面解析"生命树"生态循环系统模型,通过该模型的构建将旅游地形象策划的各环节相互衔接,形成一套标准的策划流程。Image planning of travel destination is an abstraction for tourism resources and markets,a conceptual impression.It contains unique spiritual values,and shows to tourists through different expression.A vital image planning system was constructed for the study.The system included a series of elements：the concept,behavior,vision,communication,emotional,intention and so on,which had different index on energy level,activity and vitality in the system.These elements could transmit energy,feedback information and expand vitality each other,which made image of travel destination always be full of fresh.＂Natural Ecological System Model＂was introduced from ecology;the＂Tree of Life＂ecological cycle system model was built and＂Tree of Life＂ecological cycle system model was analyzed respectively from the four aspects：＂System structure＂,＂Energy Pyramid＂,＂Cycle Relations＂,＂Planning Process＂.Each link of image Planning System of Travel Destination could be joined well with the model and formed a set of standard planning process at last.

关 键 词：“生命树”生态循环系统模型 旅游地 形象策划 策划系统 

分 类 号：F592[经济管理—旅游管理]