我国“菜篮子”的价格悖论及策略选择  

Price Paradox and Strategic Choice of "Vegetable Basket" in China

作　　者：李武[1] 

机构地区：[1]南昌航空大学经济管理学院,江西南昌330063

出　　处：《安徽农业科学》2011年第21期13172-13174,共3页Journal of Anhui Agricultural Sciences

摘　　要：运用博弈论的分析方法,笔者分析了我国"菜篮子"价格悖论现象及其原因:我国"菜篮子"的价格悖论体现为"菜贱伤农"与"菜贵伤民";物流成本高、菜农谈判地位低、合作困境是悖论存在的3个主要原因。基于中间层组织理论分析,表明中间层能够实现有效交易,节约交易成本,提出了解决"菜篮子"价格悖论的策略选择:扶持菜农合作组织,降低交易费用,提高菜农的谈判地位;发展农超对接模式,降低运输配送成本;创新中间层组织,发展第三方物流。By using the analysis method of game theory,this paper analyzes the phenomenon of price paradox of＂vegetable basket＂in China and its reason as follows：the price paradox of＂vegetable basket＂in China is that if the vegetable is cheap,it will harm farmers,and if the vegetable is expensive,it will harm people;high-cost logistics,low negotiation status of vegetable growers and cooperation predicament are responsible for price paradox.Based on the theoretical basis of strategic choice-theory of intermediaries,it indicates that the intermediaries can realize effective transaction and save transaction cost.The strategic choice of solving price paradox of＂vegetable basket＂is put forward as follows：support vegetable growers cooperatives,reduce transaction cost and raise the negotiation status of vegetable growers;develop the model of connection of agricultural products and supermarkets,and reduce the cost of transport and distribution;innovate upon intermediaries and develop the third-party logistics.

关 键 词：菜篮子 价格悖论 交易成本 策略 

分 类 号：F307[经济管理—产业经济]