再制造/制造集成供应链差别定价策略  

Differential Pricing Decisions of Integrated Remanufacture/Manufacture Supply Chain

作　　者：周海霞[1] 顾巧论[1] 李莎[1] 

机构地区：[1]天津职业技术师范大学信息技术工程学院,天津300222

出　　处：《信息与控制》2011年第4期553-557,562,共6页Information and Control

基　　金：国家自然科学基金资助项目(70871089)

摘　　要：为了解决集成供应链的定价问题,应用博弈论方法,对单一制造商和零售商构成的R/M(再制造/制造)集成供应链系统中同类产品的三种不同形式进行了差别定价策略研究,得出了斯坦克尔伯格均衡,并对最优定价策略进行数值仿真和分析.研究结果表明:新产品、再造产品、二手产品三种产品形式存在的R/M集成供应链系统更符合实际情况,而且新产品的价格敏感系数与废旧产品的价格弹性指数对制造商的批发价格、利润和零售商的零售价格、利润均有影响,要想使自身利润最大化必须综合考虑二者的影响.To solve the pricing problem of integrated supply chain,the differential pricing decision for three different forms of the same product is studied by game theory on integrated R/M（remanufacture/manufacture） supply chain which is made up of a single manufacturer and retailer.Stackelberg equilibrium is obtained and the numerical simulation and analysis are given for the optimal pricing decision.The results show that integrated R/M supply chain which include new,remanufactured,second-hand products is closer to the reality;the price sensitive coefficient of new products and the price elasticity index for used-products have influence on the wholesale price and profits of manufacturer,and also on the retail price and profits of retailer;they should be taken into account together to maximize the manufacturer’s and the retailer’s own profits.

关 键 词：R/M集成供应链 斯坦克尔伯格均衡 定价 仿真 

分 类 号：F224[经济管理—国民经济] O227[理学—运筹学与控制论]