运用内部营销理论构建高校图书馆服务文化  

Construct the Service Culture of University Libraries Usiug Internal Marketing

作　　者：吕维平[1] 韩思成[1] 汪晓[1] 

机构地区：[1]西南科技大学经济管理学院,绵阳621010

出　　处：《图书情报工作》2011年第17期27-30,51,共5页Library and Information Service

摘　　要：剖析图书馆服务文化的内涵及内容层次,分析内部营销对高校图书馆服务文化的服务价值观的形成、服务文化的内部传递和减弱服务文化制度变革阻力的作用,应用内部营销的方法对高校图书馆服务文化的精神层、制度层、行为层和物质层的塑造进行策略探讨,力图构建"以师生为本"的高校图书馆服务文化。This paper analyzes the connotation and content of the service culture of libraries, the effects of internal marketing on the forming of service values of service culture of university libraries, the internal transmission of service culture and weakening the resistant of transform of service culture institution, and discusses the strategy of establishing the layers of spirit, institution, behavior, and physical of service culture of college libraries by the method of internal marketing, expects to establish the teachers-students-oriented service culture of university libraries.

关 键 词：服务文化 内部营销 图书馆 

分 类 号：G252[文化科学—图书馆学]