新疆旅游地生命周期分析及其调控研究  

An Analysis of Xinjiang Resort's Life Cycle and its Regulation

作　　者：朱磊[1] 吕雁琴[1] 

机构地区：[1]新疆大学经济与管理学院,新疆乌鲁木齐830047

出　　处：《新疆大学学报（哲学社会科学版）》2011年第3期5-9,共5页Journal of Xinjiang University(Philosophy and Social Sciences)

基　　金：教育部人文社会科学研究新疆项目"新疆煤炭资源开发生态补偿研究"(10XJJA790001);新疆维吾尔自治区高校科研计划科学研究重点项目"新疆优势资源转换战略生态补偿机制研究"(XJEDU2007I01)

摘　　要：文章针对新疆旅游业独特的资源优势与较小的发展规模,通过运用旅游地生命周期理论的三种预测模型对新疆旅游市场潜力进行分析,结果表明:新疆旅游发展正处于巩固阶段后期,但市场潜力巨大。为防止新疆旅游地生命周期发展为停滞阶段,实现新疆旅游业的可持续发展,应加强旅游基础设施建设,积极推动旅游品牌创新,重视营销和旅游服务质量的提升。In light of Xinjiang＇s unique tourism resources and its reletively small scale development, this paper analyzes the market potentials of Xinjiang＇s tourism by applying the three forecast models of the resort＇s life cycle theory. The results show that tourism in Xinjiang is moving on the late stage of consolidation, but has great potentials. To avoid a stagnation and realize a sustainable development of Xinjiang tourism, efforst must be made to strengthen the infrastructure construction, propel the brand innovation, and improve the marketing and the service quality.

关 键 词：新疆 旅游地 生命周期 调控 

分 类 号：F59[经济管理—旅游管理]