青海省旅游市场营销策略初探——以海晏县为例  

Preliminary Research on Qinghai Tourism Marketing Strategy

作　　者：耿筱青[1] 陈蓉[2] 

机构地区：[1]青海民族大学,青海西宁810007 [2]青海师范大学,青海西宁810008

出　　处：《青海民族大学学报（社会科学版）》2011年第3期149-152,共4页Journal of Qinghai Minzu University：Social Sciences

摘　　要：从国内外旅游市场的特点出发,制定符合本地区旅游产品特点的营销策略,变区位劣势为区位优势,打破青海旅游产品营销的瓶颈,是促进青海旅游业快速、持续发展的主要途径。This paper analyse tourism products of QingHai province and HaiYan county,discussed the marketing strategy of HaiYan county.The marketing strategy established according to the characteristics of international and domestic tourism market and in accordance with the characteristics of tourism products of this area.At the same time,In qinghai tourism products restrictive problem,this paper put forward the restrictive problem for change location disadvantages to advantagesl.The purpose is to break the bottleneck of qinghai tourism product marketing,and promote the development of qinghai tourism fast and long-term.

关 键 词：青海 海晏 旅游产品 市场营销 区位优势 

分 类 号：F592.744[经济管理—旅游管理]