我国网络创业的兴起及发展现状研究  

Research on the Development of Net-work Entrepreneurship in China

作　　者：潘洪刚[1,2] 吴吉义[1,2] 

机构地区：[1]杭州师范大学阿里巴巴商学院,浙江杭州310036 [2]杭州师范大学阿里巴巴网络创业研究中心,浙江杭州310036

出　　处：《华东经济管理》2011年第11期23-26,共4页East China Economic Management

基　　金：2010年浙江省社科联社科普及课题(年度课题)"大学生网络创业案例分析"(项目编号:62;财务项目编号:KH10128);杭州师范大学科研启动经费项目(USQK0069);浙江省新世纪高等教育教学改革项目(yb2010054);浙江省高校优秀青年教师资助计划项目(2010170);杭州市科技情报调研项目(20090434M15)

摘　　要：网络创业是以互联网及其他电子网络通讯设备为基础,发现和捕捉新的市场机会,通过提供新的商品或服务以创造价值的过程,它具有虚拟性、创新性、网络企业的快速成长性、以及其创业者的年轻化等特征。近些年来,电子商务的普及、创业型经济的发展、就业形势的严峻以及政府政策的鼓励,促使网络创业迅速兴起,在网络创业者群体规模、主体组成、形式选择、行业分布、区域分布和品牌建设等方面表现出一定的时代特征,并显露出网络创业的观念日益增强、网络创业的普及化程度越来越高、网络创业的政策环境愈加宽松、大学生日益成为网络创业的重要生力军等发展趋势。Net-work entrepreneurship is a process based on Internet and other electronic net communication equipment, through which the market opportunities are found and seized and value is created with the forms of goods or service. In recent yeas, the net-work entrepreneurship has been developing rapidly with the development of e-commerce and entrepreneurship economy under the pressure of serious employment and push of the government policies. Nowadays, the net-work entrepreneurship has shown a series of features in the following aspects, such as the scale of entrepreneur, the component of entrepre- neur, the choice of entrepreneurship, the distribution of industries, the distribution of districts, and the construction of brand. At the same time, some trends are also shown, which are that the net-work entrepreneurship concept is becoming stron- ger, that the net-work entrepreneurship is getting more and more popular, that the policy environment is turning better and better, and that the college students have been the most important net-work entrepreneur.

关 键 词：电子商务 网络创业 互联网 趋势 

分 类 号：F491[经济管理—产业经济]