国内保险集团战略趋同的成因与对策  

Reasons for Strategy Convergence of Domestic Insurance Groups and Countermeasures

作　　者：李恒宜 焦冬 

机构地区：[1]中国人寿保险(集团)公司,北京100033 [2]中国人寿财产保险股份有限公司,北京100033

出　　处：《保险研究》2011年第8期94-99,共6页Insurance Studies

摘　　要：近年来,我国保险业始终保持了又好又快发展的良好势头,取得了令人瞩目的成绩。随着保险业的不断发展,一批具有较强实力的保险集团开始出现,当竞争进入到一定阶段之际,各保险集团间的发展战略开始有一定程度的趋同倾向。占据市场主导地位的保险集团在战略上趋同,将使得集团间的竞争更加复杂和激烈,也将对保险业的未来发展产生深远影响。本文旨在探讨这种现象的成因、影响,以及保险集团对此应采取的一些对策。In recent years , China＇s insurance industry has been maintaining a momentum of rapid growth and has achieved remarkable results. With the continuous development of the insurance industry, powerful insurance groups began to emerge. When market competition comes to a certain stage,these insurance groups＇ development strategies begin to converge. This tendency intensifies the complexity of competition among different insurance groups and might exert a profound influence on the future development of the insurance industry. This article aimed to discuss the causes and influences of this phenomenon. It also tried to explore the countermeasures that different insurance groups may take.

关 键 词：保险集团 战略趋同 

分 类 号：F840.32[经济管理—保险]