基本药物“零差率”销售制度对零售药店的影响及对策探讨  

Influences of the Policy of Essential Drugs "Zero-profit" Sales on Retail Pharmacies and Countermeasures

作　　者：刘伟[1] 王利杰[1,2] 任令飞[3] 娄鹏举[1] 王伟璇[1] 

机构地区：[1]郑州大学药学院,郑州市450001 [2]河南焦作市第二人民医院,焦作市454001 [3]河南省人民医院,郑州市450003

出　　处：《中国药房》2011年第36期3364-3366,共3页China Pharmacy

摘　　要：目的:探讨基本药物"零差率"销售制度对零售药店发展的影响。方法:通过实地调研基本药物"零差率"销售制度对零售药店的影响,并进行分析。结果:基本药物"零差率"销售制度使零售药店不再具有价格优势,行业内部竞争加剧,单体药店及非"医保"药店生存困难。结论:为促进零售药店的健康发展,确保基本药物的可获得性,零售药店应扩大连锁经营,开拓农村市场;积极创造条件,争取"医保"定点资格;加强执业药师队伍建设,提高药学服务水平;积极推进多元化发展,寻求差异化经营;努力提升高端产品和中药饮片的销售比例。OBJECTIVE：To discuss on the influence of the policy of essential drugs ＂zero-profit＂ sales on the development of retail pharmacies.METHODS：Based on field research,influence of the policy of essential drugs ＂zero-profit＂ sales on the development of retail pharmacies was analyzed systematically.RESULTS：The advantage of price in retail pharmacies had disappeared after implementing the policy of essential drugs ＂zero-profit＂ sales.Internal competition of industry aggravated and the survival of mono-pharmacies and non-medical insurance contracted pharmacies became difficult.CONCLUSION：In order to promote the healthy development of retail pharmacies and ensure the availability of essential drugs,we put forward some recommendations：first of all,we should expand the chain operations and develop the rural market;secondly,we should actively create conditions for retail pharmacies and make them eligible for medical insurance pharmacies;and then,we should strengthen the team of licensed pharmacists to raise the level of pharmaceutical care;next,we should promote the diversification of retail pharmacies actively and seek different operations;finally,we should try our best to enhance the sales proportion of the high-end products and Chinese traditional medication decoction pieces.

关 键 词：基本药物 零差率 零售药店 影响 对策 

分 类 号：R95[医药卫生—药学]