西安市乡村旅游市场特征研究  

Research on the Characteristics of Rural Tourism Market in Xi'an

作　　者：高佩佩[1] 吴晋峰[1] 邓晨晖[1] 辛亚平[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《旅游论坛》2011年第4期134-139,共6页Tourism Forum

基　　金：陕西省社会科学基金项目(09E049)

摘　　要：目前,我国乡村旅游发展很快,但旅游目的地的产品与建设存在初级化和同质化现象,备受旅游者青睐的"乡村特色"和"民族特色"正在丧失,这些问题将影响乡村旅游的可持续发展。采用问卷调查法收集了西安市周边乡村旅游市场的基础数据,经过分析,得出西安市乡村旅游市场的总体特征,进一步的交叉分析发现,不同职业的游客在住宿消费、出游方式和旅伴的选择上各有特点,不同年龄段的游客在乡村旅游活动的选择上存在差异,出游时间与停留时间之间也存在着明显的互动关系,进而与全国其他城市乡村旅游市场特征相比较,考察其异同,在此基础上,对西安市乡村旅游的持续发展提供一些建议。Rural tourism in China has entered a phase of vigorous development,but there is the phenomenon of primary and homogenization in tourism products and the construction of rural tourism destination,moreover,characteristic and National characteristics which enjoy high favor among tourists are losing.These issues will affect the sustainable development of rural tourism.The paper analyzes the data gained from rural tourism market in the Periphery of Xi＇an by questionnaire survey,and draws the general characteristics of the rural tourism of Xi＇an.By the further crosstab analysis,it comes to the conclusions： Firstly,tourists possessing of different occupations have different preferences in choosing residential consumption,travel modes and fellow travelers;Secondly,there is differentiation in different age segments tourists choosing from tourism rural tourism activities;Thirdly,there are obvious interaction relations between travel time and residence time.At last,compared with the characteristics of rural tourism market in other cities,the similarity and differences are gained.In the end,according to these conclusions,the paper provides some suggestions for the sustainable development of the rural tourism of Xi＇an.

关 键 词：西安市 乡村旅游 市场特征 

分 类 号：F592.7[经济管理—旅游管理]