基于中观尺度下的广州市天鹿湖地区旅游形象CIS策划研究  

Study on CIS Planning About Tourism Image of Tianlu Lake Country Park of Guangzhou Based on the Middle Scale Level

作　　者：王建军[1] 陈文君[1] 

机构地区：[1]广州城市职业学院旅游与公共管理学院,广东广州510405

出　　处：《广州城市职业学院学报》2011年第3期29-32,共4页Journal Of Guangzhou City Polytechnic

基　　金：广东省科技厅软科学项目"广州市旅游科技化与旅游业可持续发展研究"(2006B70102018);广州市社会科学界联合会(2010)科研课题"基于公共关系的广州城市旅游品牌研究"(10SKLZ09)

摘　　要：从中观尺度视野下,结合天鹿湖地区"天、地、人、时"脉络,参考广州都市旅游市场需求的生态、乡村旅游发展态势,进行天鹿湖地区旅游形象的CIS策划。首先,根据该区优势旅游资源定位其旅游总体形象;其次根据旅游总体形象策划理念设计宣传口号;最后在上述基础上,进行该区旅游形象的CIS策划。Tourism image is the key to the attraction of tourist markets, an important strategic weapon of tourism development strategy and an important way to improve the competitiveness of urban tourism. According to the tread of ＂ astronomical phenomena, time, topographical phenomena and people＂ in TianLu Park, this article contains a CIS planning to tourism image of Tianlu Lake Country Park, viewing tour market of Guangzhou city and the situation of rural ecotourism as references. First, Tianlu image is defined as ＂lovely Tianlu scenes, beautiful Ling-nan verve＂ according to its special tourism resources. Second, based on the idea of ＂new landscape of Tianlu in Luogang district＂, the slogan is designed as ＂ Walking in Tianlu Park as if in fairyland; heaven and earth in Tianlu seems as an open range＂. Third, on the basis of the above discussion, this article provides a CIS planning to the tourism image in this district, which includes MI design, VI design and BI design.

关 键 词：天鹿湖地区 旅游形象 CIS策划 

分 类 号：F592[经济管理—旅游管理]