医学院校校园文化品牌建设对策探析  

On the Countermeasures for Building the Campus Cultural Brand in Medical Colleges

作　　者：叶少芳[1] 

机构地区：[1]温州医学院党委宣传部,浙江温州325035

出　　处：《中国医学伦理学》2011年第4期522-523,共2页Chinese Medical Ethics

基　　金：温州市大学生思想政治教育理论研究会课题;温州医学院大学生思政教育专项课题

摘　　要：结合医学院校具体的文化实践活动,关注品牌文化建设对医学生人文素养、事业发展道路上仁心仁术、大医精诚境界形成的重要影响,分析得出:高校品牌文化活动打造需要在校园文化建设上掌握国内形势,全盘分析,结合优势资源和文化积淀,紧扣专业特点,凝练大学精神,探索并创新出自身的特色品牌,为学校育人、科学研究、服务社会等带来推动力。并提出定位、策划、组织和发展等相关措施,让活动组织者树立品牌意识,并明晰文化活动的终极育人价值和意义。As the campus culture becomes increasingly richer and more diverse, building the cultural brand and enlarging its influence have already been a consensus for the managers, researchers and executors of higher educational institutes. For medical colleges, it is more important to master and analyse domestic situation overally, combine competitive resources and cultural heritage, grip professional characteristics, brief university spirit, explore and innovate our characteristic brands, in oder to provide the driving power to the higher education, research and service for the whole society.

关 键 词：医学院校 校园文化品牌 品牌意识 生命教育 人文素养 

分 类 号：R193.2[医药卫生—卫生事业管理]