浅析我国电子竞技产业发展现状及发展对策  

Current situation and developing countermeasure of e-sports industry in China

作　　者：王健[1] 杨见奎[2] 

机构地区：[1]山东电子职业技术学院,山东济南250014 [2]山东体育学院,山东济南250102

出　　处：《山东体育科技》2011年第4期50-53,共4页Shandong Sports Science & Technology

摘　　要：通过对国内外电子竞技产业发展现状的对比分析,发现:我国还没有形成一个合适的电子竞技产业观点;电子竞技产业的发展一直没有形成规模性;没有比较完善的赛事品牌;电子竞技产业面临的最主要问题就是无法赚钱;电子竞技产业没有形成完善的产业链等五个问题是困扰我国电子竞技产业发展的因素。认为发展我国的电子竞技产业要从强化战略合作,利用已有产业链来扩大影响,增加品牌附带价值,拓展其它盈利方式等方面入手,进一步促进我国电子竞技事业的国际化。With the analysis of the present situation of the domestic and international e - sports industry developmen, it has been found that five problems are to perplex e - sports industry development of China. As for China has not form a viewpoint of suitable e - sports industry ; E -sports industry has not form dimensions ; no perfect sports brand; its main problem is not to earn money ; and e - sports industry has no perfect industry chain. It has been thought that the development of China＇s electronic sports industry should strengthen strategic cooperation, expand influence with existing industrial chain, increase brand collateral value and expand to other profitable ways and other aspects to promote the internationalization of China＇s electronic sports industry.

关 键 词：电子竞技 电子竞技产业 赛事品牌 产业链 中国 

分 类 号：G898.3[文化科学—体育学]