试论留学招生工作中的品牌营销和“后品牌营销”  

On Brand Marketing and "Post- Brand Marketing" in the Work of Recruiting International Students to Come to Study in China

作　　者：秦洪雷[1,2] 黄华明[3] 苏伟然[3] 

机构地区：[1]华南师范大学国际文化学院,广东广州510631 [2]华南师范大学公共管理学院,广东广州510006 [3]韶关学院外事处,广东韶关510005

出　　处：《韶关学院学报》2011年第7期138-141,共4页Journal of Shaoguan University

摘　　要：从来华留学招生工作实践看来,来华留学招生应该进入品牌营销和后品牌营销的新阶段,通过提高价值认同感和精神愉悦感,将大学教育推向"德才兼备"的教育新境界。On the basis of practical work of recruiting international students to study in China,it is pointed that this work should proceed to the new stage as is characterized by Brand Marketing and ＂Post Brand Marketing＂,and by enhancing value commitment and spiritual pleasure,to push our university education to a new high of ＂virtue and professionally proficiency＂.

关 键 词：来华留学 品牌营销 后品牌营销 

分 类 号：G648.9[文化科学—高等教育学]