上海迪士尼乐园的绿色服务研究  

Study on the Green Service of Shanghai Disneyland

作　　者：许伟清[1] 王计平[2] 

机构地区：[1]华东理工大学商学院工商管理系,上海200237 [2]华东理工大学旅游管理系,上海200237

出　　处：《绿色科技》2011年第9期151-153,共3页Journal of Green Science and Technology

基　　金：华东理工大学大学生创新实验计划项目(编号:S0950)资助

摘　　要：通过实地调研的方式,得出了民族体验式主题公园、中国元素等深受市民的欢迎的结论,并在此基础上提出了上海迪士尼乐园实行绿色服务的措施。As the top theme park in the world,Disneyland has the world-class service, but it never regards the green service as its own demand. Under the background of ecological environment with global concern, Shanghai Disneyland should conform to the needs of the times,run green concept through the entire prod- uct development process, and establish a new green service system. By way of field research, this paper comes to the conclusion that the national experiential theme park and the Chinese elements are popular. Furthermore,the PaPer Proposes the measures to implement green services in Shanghai Disneyland.

关 键 词：绿色服务 迪士尼乐园 上海 

分 类 号：F719[经济管理—产业经济]