长沙楼盘名的语用分析及其经济内涵  

Pragmatic Analysis of the Building Names in Changsha and Their Economic Connotation

作　　者：米幼萍[1] 

机构地区：[1]湖南科技职业学院公共课部,湖南长沙410004

出　　处：《邵阳学院学报（社会科学版）》2011年第4期71-74,共4页Journal of Shaoyang University:Social Science Edition

基　　金：湖南省教育厅课题(编号:10C0179)

摘　　要：楼盘名微言大意,分析长沙楼盘名的结构、音韵、修辞、语义等语用特征,发现一个城市的楼盘命名一方面受到语言经济因素和社会经济因素的影响,另一方面又能彰显出该城市经济发展的轨迹。The building names usually use simple words with meanings to the utmost possible degree. Through the analysis of the composition, rhyme, rhetoric, semantic and other pragmatic features of the building names in Changsha, this paper finds that the naming of the buildings is affected by the language economic factors and social economic factors, and that it also underlines the trace of the city＇s economic development.

关 键 词：楼盘名 语用特征 经济内涵 

分 类 号：H030[语言文字—语言学]