解读“经验图式”在影视受众心理接受模型中的构建  

TO Read the Schematism of Experience in the Constructon of Audience Psychological Acceptance Model Film and Television

作　　者：李明哲[1] 杨东伟[1] 

机构地区：[1]西北民族大学新闻传播学院,甘肃兰州730030

出　　处：《甘肃高师学报》2011年第4期55-59,共5页Journal of Gansu Normal Colleges

基　　金：西北民族大学研究生科研创新项目"少数民族题材的影视剧在中东部地区受众接受度调查与分析"(项目编号:YCX10065)研究成果

摘　　要：从心理接受层面上讲,影视受众的信息接受过程受到多种因素的影响与制约,而"经验图式"则是相关研究学者在研究了影视受众固有的接受意愿、审美倾向与主观价值选择等方面基础之上构建出来的一种分析模型。这种"经验图式"的存在对影视受众的心理接受态度具有强大的吸附力,要探究这种吸附力的强度与影响就要从源头上对"经验图式"进行解构。深入剖析"经验图式"的形成因子,并在相反的向度解构这种影视受众心理接受模式下的"经验图式"。From the aspect of psychological acceptance ,many factors influence the course of audiences＇s accepting the information,then ＂the achematism of experience＂ is a model of analysis which is built on the foundation of ralated researcher has studied the acceptance of audience, Aesthetic tendency,and subjective value.this existence of schematism has the force of absorption to altitude of audience acceptance,in order to understand this,we have to explain the source of this schematism.Not onlythis issue the factor of formation in this schematism,but also explain the sehematism accptance in the deverse direction.

关 键 词：影视受众 经验图式 构建 

分 类 号：J90[艺术—电影电视艺术]