服装电子商务网站构成初探  

On the Constitution of Apparel E-commerce Website

作　　者：金条凤[1] 

机构地区：[1]东华大学服装学院

出　　处：《浙江纺织服装职业技术学院学报》2011年第3期38-42,共5页Journal of Zhejiang Fashion Institute of Technology

摘　　要：在分析服装电子商务内涵和发展现状的基础上,选取青少年熟悉的26个品牌服装网站为样本,研究企业网站功能及构成内容,运用主观评价法,对消费者网购偏好进行调查,得出消费者认为服装企业网站最能吸引的内容,从而提出针对小型服装企业的网站设计构思和建议。Based on the analysis of apparel e-commerce connotation and present developing condmon, 26 brana clothing websites which are well known among youngsters have been selected as samples and the function and the constitution of the enterprise websites have been studied. By using subjective evaluation method, the pref- erence of consumers＇ shopping online has been investigated and the contents of the apparel websites that are most appealing to consumers have been concluded. This paper also puts forward the conceptions and suggestions on the website design for small apparel enterprises.

关 键 词：品牌 服装企业 电子商务 网站建设 

分 类 号：F768.3[经济管理—产业经济]