镇江生态农业旅游发展SWOT分析  

SWOT Analysis of Eco-agricultural Tourism Development in Zhenjiang

作　　者：吴丹[1] 

机构地区：[1]江苏科技大学南徐学院,江苏镇江212005

出　　处：《安徽农业科学》2011年第25期15538-15540,15543,共4页Journal of Anhui Agricultural Sciences

摘　　要：解析了生态农业旅游的概念以及发展生态农业旅游的意义,并运用SWOT分析法对镇江生态农业旅游发展的优势、劣势、机遇和威胁进行了分析,指出其优势在于自然条件优越且物种丰富,生态农业旅游资源丰富,地理位置优越;劣势在于发展水平低且产品同质化严重,农民技术水平低、经营和技术人才缺乏,生态环境严重恶化;机遇在于政策扶持,宁镇扬旅游区域的共同发展;威胁在于观念落后,经营秩序缺乏规范性。在充分分析的基础上提出了镇江生态农业旅游的发展对策,强调其应调整产业结构,保护环境;科学规划及分区,加强政府管理;整合山水组合优势,促进农业旅游的可持续发展;规划生态农业资源,创新旅游产品。Concept and significance of eco-agricultural tourism was introduced,SWOT analysis was applied to analyze strengths,weaknesses,opportunities and threats of eco-agricultural tourism development in Zhenjiang.Its strengths are excellent natural conditions,diversified species,abundant eco-agricultural tourism resources,advantageous location;weaknesses are low development level,serious homogeneity of products,low technical level of peasants,lack of management staff and technician,seriously degraded eco-environment;opportunities are preferential policies,joint development of ＂Ningbo-Zhengjiang-Yangzhou＂ Tourist Zone;threats are backward concepts,non-standard management order.Through fully analyzing development strategies of its eco-agricultural tourism,it was stressed that present industrial structure should be adjusted,environment protected;scientific planning,functional division and government supervision should be enhanced;combined advantages of natural resources should be integrated to promote the sustainable development of agro-tourism;eco-agricultural resources should be well planned,new ideas should be introduced in the design of tourist products.

关 键 词：生态农业旅游 SOWT分析 发展策略 镇江 

分 类 号：F592.6[经济管理—旅游管理]