C2C电子商务网站信用评价模型研究  

Research on Credit Evaluation Model for C2C E-commerce Website

作　　者：郭亦涵[1] 郑植[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2011年第4期21-25,共5页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

摘　　要：回顾C2C电子商务的发展,讨论目前的信任评价系统中存在的问题。在调查研究的基础上,提出一个新的信用评价模型。模型分为两部分:一是信用反馈评价指标体系的设计,反映评价者的主观意愿,其中运用AHP方法确定各指标权重;二是综合考虑对信用评价有重要影响的其他因素,与信用反馈评价指标体系集结成为基于多影响因素的信用评价模型。In this paper,we reviewed the development of the C2C e-commerce and discussed the problems of the present trust-evaluation systems.Then based on what we have learned,we came up with a new model to evaluate the trust of transactions in the C2C e-commerce business.The model integrates two parts： the model is built up depending on the AHP（Analytic Hierarchy Process） approach that has taken nearly all dynamic factors about which the buyers are concerned into consideration;the other part is other key factors affecting online credit value.

关 键 词：信用评价模型 AHP 电子商务网站 

分 类 号：F713.363[经济管理—产业经济]