基于客户细分的再制造价格歧视策略  

Price discrimination policy for remanufactured products based on customer segment

作　　者：但斌[1] 丁雪峰[1,2] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《系统工程学报》2011年第4期515-523,共9页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(70671011);中央高校基本科研业务费资助项目(CDJSK11003;CDJXS11021114)

摘　　要：在细分客户绿色偏好的基础上,研究了不同绿色消费者比例的多个市场再制造最优定价,研究发现在不同绿色消费者比例的市场中最优价格存在差异,这种价格歧视能够保证制造商获得比单一价格更高的利润;并分析了价格歧视策略适用的边界,然后根据这个边界条件,建议制造商在再制造成本较高时,实施再制造较高价策略,当消费者对再制造认可度较高时,实施再制造低价策略则可能更加有利,最后通过算例验证了上述的结论.Based on green consumer＇s preference differing from primary consumer＇s preference, this paper studied the optimal pricing for the remanufactured products in multi-market under different green segment size. It found that the optimal prices varied with green segment size, the price discrimination policy can make the manufacturer get more profits than same-price policy. After that it analyzed the threshold of the price discrimination policy, and recommended manufacturers applying a high price strategy for remanufactured products if remanufacturing cost is high, and applying a low price strategy if the value discount for the products is high. The results were tested with a numerical example.

关 键 词：客户细分 再制造 绿色消费者 价格歧视 

分 类 号：F224[经济管理—国民经济]