福州花店业市场营销状况调研  

Marketing Research of Florist Industry in Fuzhou

作　　者：牛炜[1] 潘东明[1] 苏明华[2] 潘腾飞[1] 

机构地区：[1]福建农林大学园艺学院,福建福州350002 [2]福建省亚热带植物研究所,福建厦门361009

出　　处：《北方园艺》2011年第17期218-220,共3页Northern Horticulture

基　　金：国家科技支撑计划资助项目(2007BAD07B01)

摘　　要：以福州市花店行业为研究对象,以市场营销学为理论基础,运用分层抽样法、访问法、结构分析法、比较分析法等市场调研方法,对福州花店的消费者特点、花店营销现状进行了调查分析,并提出了相应的建议,以期对福州花店业的发展有所帮助,为相关科研人员以及从业人员提供参考。Using layering sampling,interviewing method,structural analysis method and comparative analysis method and so on,the author has studied on the consumptive characteristics and marketing situation of the florists in Fuzhou.And then,the author has supplied some corresponding suggestions,hoping that these can help the florists to develop,and can also provide reference to the related people.

关 键 词：福州 花店 市场调研 

分 类 号：S68[农业科学—观赏园艺] F316.23[农业科学—园艺学]