安徽旅游商品包装设计开发模式探究  

ANHUI TOURISM DEVELOPMENT PATTERN IN PRODUCT PACKAGING DESIGN

作　　者：汤艳艳[1] 

机构地区：[1]巢湖学院艺术系,安徽巢湖238024

出　　处：《巢湖学院学报》2011年第4期56-58,89,共4页Journal of Chaohu University

基　　金：安徽省高等学校省级优秀青年人才基金项目(项目编号:2010SQRW094ZD)

摘　　要：旅游商品是旅游收入的重要组成部分,直接影响着旅游业的经济效益。安徽旅游商品拥有巨大的市场潜力与优势,旅游商品包装设计研究也越来越受到重视。本文对安徽旅游商品包装设计的现状进行分析,审视安徽旅游商品包装的问题与不足,提出在徽州地域文化和时代背景的综合考虑之下,安徽旅游商品包装设计开发的两种模式,以期为全省的旅游商品包装设计开发工作提供一定的参考和指导作用。Tourist commodities are an important component of tourism revenues,a direct impact on the economic benefits of tourism.Anhui tourism products with huge market potential and advantages of tourism product packaging design more and more attention.In this paper,packaging design Anhui Tourism analyze the current situation,examine the packaging of Anhui tourism problems and shortcomings,and proposed in Huizhou in the background of local culture under the comprehensive consideration,Anhui,packaging design and development of tourism are two models to the whole period Province,packaging design and development of tourism products provide some reference and guidance.

关 键 词：地域文化 包装设计 旅游商品 开发模式 

分 类 号：J524.2[艺术—艺术设计]