长海县海岛旅游发展的SWOT分析与开发对策研究  

SWOT Analysis and Proposals on Island Tourism Development of Changhai County

作　　者：李康[1] 李悦铮[1] 

机构地区：[1]辽宁师范大学海洋经济与可持续发展研究中心,辽宁大连116029

出　　处：《资源开发与市场》2011年第10期941-944,共4页Resource Development & Market

基　　金：辽宁省教育厅创新团队项目(编号:2007T096);辽宁省社会科学规划基金项目(编号:L06BKS009)

摘　　要：海岛旅游凭借其独特魅力成为当今旅游热点。长海县作为海岛县,旅游资源丰富,发展海岛旅游具有得天独厚的优势。立足于长海县旅游业的发展现状,通过运用SWOT模式对旅游发展的优势、劣势、机遇和挑战等内外部因素进行综合分析,在海岛开发五项原则的指导下,并结合当地实际,提出了可持续发展的对策和建议。Island tourism was a tourist hot spot now because of the unique charm.As an island county, Changhai was rich in tourism resources, and had a unique advantage to develop island tourism.Based on the current situation of Changhai tourism,this paper analyzed the advantages and disadvantages,opportunities and challenges comprehensively on the internal and external factors of tourism development by using SWOT model. Guided by the five principles of exploiting island, and combined with the local situation, this paper provided some suggestions for its sustainable development.

关 键 词：海岛旅游 SWOT分析 避暑度假区 长海县 

分 类 号：F590.75[经济管理—旅游管理]