大众媒介的广告法律责任分析  

Analysis on Advertisement Law Responsibility of the Mass Medium

作　　者：刘熔炉[1] 

机构地区：[1]湖南人文科技学院政治与法律系,湖南娄底417001

出　　处：《湖南人文科技学院学报》2011年第3期73-75,共3页Journal of Hunan University of Humanities,Science and Technology

摘　　要：我国现行法律对大众媒介的广告审查义务及违法责任的规定明显不足。强化大众媒介的广告审查义务、构建合理的大众媒介广告法律责任追究机制、加大对大众媒介发布虚假广告行为的处罚力度是扼制虚假广告的必然要求。The regulations of our country present law to the advertisement examination duty of the mass medium and illegal responsibility are obviously insufficient.Strengthening the advertisement examination duty of the mass medium,constructing reasonable the mechanism of law responsibility investigation and increasing the punishment vigor of announcing false advertisement are the inevitable demand of restraining false advertisements.

关 键 词：虚假广告 大众媒介 法律责任 

分 类 号：D923[政治法律—民商法学]