西安市人口年龄结构变动趋势对老年消费市场需求的影响分析  

Influence Analysis of Changing Tendency of Xi'an People's Age Structure to the Aged Consuming Market

作　　者：陈力勇[1] 谢澄履[1] 

机构地区：[1]西安财经学院商学院,西安710100

出　　处：《西北人口》2011年第5期108-111,117,共5页Northwest Population Journal

基　　金：陕西省人口和计划生育委员会课题阶段性研究成果

摘　　要：人作为消费活动的主体,其内部结构的变化必然会导致消费的变化。本文通过对西安市人口年龄结构的变动、老年人口收入来源及消费行为的分析,发现西安市人口结构的变化对老年消费市场需求既有积极的促进作用,也有消极的负面影响。提出政府与企业应厘清人口变动与消费之间的关系,扬长避短,尽可能发挥其积极影响作用,以促进扩大老年消费市场的需求。As the main body of consuming actlvities,its internal （demographic）structure will inevitably lead to consumption changes. Analyzed Xi＇an population age structure changes,income sources and consumption behaviors of the aged,this article has found both positive and negative impacts to older consumers＇ market demand that the change of the structure of population of Xi＇ an. The government and enterprises should clarify the relation between population changes and their consumption of the aged, and maximize its positive effects to promote their market demand.

关 键 词：人口年龄结构 收入来源 老年消费行为 市场需求 

分 类 号：C92-05[社会学—人口学]