基于产业集群的江西区域品牌竞争力提升研究  

Studies Based Bn the Industrial Colony's Region Brand Competitive Power Promotion of Jiangxi

作　　者：刘日星[1] 

机构地区：[1]宜春学院审计处,江西宜春336000

出　　处：《宜春学院学报》2011年第7期52-53,共2页Journal of Yichun University

基　　金：江西省宜春市2010年社科规划项目:基于产业集群的江西区域品牌竞争力提升研究成果

摘　　要：当前,江西培育了一些区域名牌产品和名牌企业,区域品牌发展已初见成效。但与国内经济发达地区国际品牌相比仍有较大差距,面临一些问题。江西在提高区域品牌竞争力时,必须扬长避短,与其他区域形成优势互补,并努力创建有竞争优势的区域品牌,实现产业集群发展与区域品牌竞争力提升的互动。Presently,Jiangxi Province has cultivated some region famous brand goods and the name brand enterprise,the region brand development has won initial success.But compared with the domestic economy developed area international brand still had the big disparity,faced with some questions.Jiangxi Province when enhances the region brand competitive power,must enhance strong points and avoid weaknesses,forms the survival of the fittest with other regions,and founds diligently has the competitive advantage region brand,realizes the industrial colony development and the region brand competitive power promotion interaction.

关 键 词：产业集群 区域品牌 竞争力 

分 类 号：F127[经济管理—世界经济]