行业竞争力导向的在线大规模定制产品族规模优化方法  

Size Optimization Method for On-line Mass Customization of Product Family

作　　者：伊辉勇[1] 刘伟[2] 

机构地区：[1]重庆科技学院经济管理学院,重庆401331 [2]重庆大学经济与工商管理学院,重庆400044

出　　处：《管理工程学报》2011年第3期100-105,共6页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(70872122);中国博士后科学基金资助项目(20100470820);重庆市科委自然科学基金资助项目(2009BB3230)

摘　　要：客户导向的产品族规模优化方法在与竞争对手产品族相比时并不一定能使在线定制服务提供商获得竞争优势,还需要考虑竞争对手产品族对其产品族规模的影响。产品族规模优化应该在满足工程技术约束和制造规模经济性的基础上,引入产品功能配置元和结构配置元,结合客户需求强度和偏好分析,构建了行业竞争力导向的在线大规模定制产品族规模优化方法,最后结合案例证明该方法的有效性。Manufacturers are now offering product customization services to the end customer.Customer satisfaction becomes important for manufacturers to stay competitive.Satisfying customers with the product family is difficult for a company to achieve.To achieve competitive advantages,a company may need to consider potential influence of competitive product family.The product family is defined from the perspectives of engineering design and manufacturing.The concept can help people understand product features and component configuration elements.We use a survey to evaluate competitiveness of product family for known and unknown family structure of competitive products.Product family size optimization method and steps for on-line mass customization of industrial competitiveness-oriented is built. In the first part,this paper discusses the concept of product family.We use the concept to build topological structure of product family.The product family scale is defined from the perspectives of engineering design and manufacturing.In the second part,we discuss the use of product family scale optimization model to gain competitiveness.We evaluate the product family structure of competitors through the screening and identification of industry competitors,the comparison and evaluation of product family,and the optimization of product family structure and size.When the product family structure of competitors is unknown,we directly evaluate product family and optimize product family structure and size. In summary,increasing the size of product family does not necessarily improve industry competitiveness and customer satisfaction.When determining the scale of product family,online custom service providers need to not only consider the engineering design and manufacturing factors,but also consider customer satisfaction and industry competitiveness.These efforts will enable an online customer service provider to balance the conflict among complexity,high maintenance cost and customer satisfaction.

关 键 词：行业竞争力 在线定制 产品族 规模优化 

分 类 号：F273.2[经济管理—企业管理]