论礼品包装的设计提升  

Study on Design Promotion of Gift Packaging

作　　者：李一枚[1] 

机构地区：[1]北京工商大学,北京100048

出　　处：《包装工程》2011年第20期108-110,123,共4页Packaging Engineering

摘　　要：通过分析礼品包装的文化理念,突出创意设计在礼品包装中的重要性。人们在重视礼品包装的同时,也同样追求将理念与意境融入其中。文章从礼品包装的文化谈起,强调包装创意思维的实施,并力求通过"情趣"、"巧思"、"传统"与"低碳"等方面打开包装设计文化之畅想,从而完善提升礼品的包装设计。Through analysis of the cultural ideas of gift packaging, the importance of creativity design in gift packaging is prominent. People not only emphasize on the gift packing, but also search for ideas combined with artisitic conception. It studied form the importance of creativity about gift packing with culture originality method, through ＂interestingness＂, ＂think of skillfully,＂ ＂tradition＂ and ＂low carbon＂etc., which can improve the promotion of gift packaging design.

关 键 词：礼品 包装 创意文化 研究 

分 类 号：TB482[一般工业技术—包装工程]