体育消费形成与生长的微观机理解读  

Micro Interpretation on the Forming and Growing of Sport Consumption

作　　者：代刚[1] 

机构地区：[1]贵州师范大学体育学院,贵州贵阳55000

出　　处：《体育科学》2011年第10期3-10,共8页China Sport Science

基　　金：国家社会科学基金资助项目(11CTY028)

摘　　要：运用文献资料研究、归纳与演绎等方法对体育消费的形成与生长过程进行了系统的逻辑分析。研究发现,体育消费的形成与生长是由体育消费意识、体育消费资料、体育消费行为3种结构要素组成的动力结构所决定的。这些结构要素两两功能耦合表现为多元的动力系统运行模式,模式的不同使得体育消费的形成呈现为高卷入度与低卷入度两种路径。高卷入度路径主要是以体育消费意识牵动所引发的体育消费三要素动力结构体系一次循环过程的完成,而低卷入度路径主要是以体育消费资料牵动所引发的体育消费三要素动力结构体系一次循环过程的完成。在这里,体育消费动力系统的第一次循环过程既标志着体育消费的形成,也是体育消费生长的起点。并且,随着消费者自主学习意识的增强,动力系统将会持续进行循环,犹如滚动的车轮,推动着体育消费的生长呈现为初级、中级和高级三个阶段。With the methods of literature review, induction and deduction, the forming and growing of sport consumption is displayed systematically. The results are found that the form- ing and growing of sport consumption is determined by a motive power structure that is com- posed of sport consumption conscious, sport consumption goods and sport consumption behav- ior. Under the action of these three structural elemental, the forming of sport consumption ap- pears to have two kinds of direction： the one is higher involvement consumption behavior that is driven by sport consumption consciousness to precipitate the accomplishment of the whole motive power structure, the other is lower involvement consumption behavior that is driven by sport consumption goods to precipitate the accomplishment of the whole motive power struc- ture. The first cylices process of this dynamical system not only marks the beginning of the forming of sport consumption but also is a beginning of the growing of sport consumption. In addition, with the increasing of sport consumer＇s self-directed learning, the dynamical system will be cycling just like the rolling wheels to push forward the growing of sport consumption that appears three stages.

关 键 词：体育消费 形成 生长 机理 

分 类 号：G80-05[文化科学—运动人体科学]