同质时代新闻策划的创新与升级——以《三峡商报》的新闻策划操作策略为例  

Innovation and Upgradation of News Planning in Homogeneous Era——a case study of Three Gorges Business

作　　者：罗庆学[1] 

机构地区：[1]三峡商报编辑部,湖北宜昌443000

出　　处：《三峡论坛》2011年第5期91-96,149,共6页China Three Gorges Tribune

摘　　要：新闻策划是现代传媒工作的重要内容,在竞争激烈的现代新闻传媒业中,策划不仅仅是一种有效的竞争手段,而且是一种越来越常规化的工作方法。本文以《三峡商报》的新闻策划操作为例,论述在新闻同质化时代,新闻策划应该怎样进行创新和升级。News planning is an important part in modern media work.In the highly competitive modern news media industry,news planning is not only an effective means of competition,but also a more routine way of practice.This paper takes the news planning operation of Three Gorges Business for example,and discusses how to innovate and upgrade the news planning in homogeneous era.

关 键 词：新闻策划 创新 升级 议程设置 典型符号 

分 类 号：G210[文化科学—新闻学]