系统理论视角下的品牌生态商业模型构建  

作　　者：于馨燕[1] 

机构地区：[1]天津商业大学商学院

出　　处：《企业经济》2011年第9期48-50,共3页Enterprise Economy

基　　金：2010年天津市科委科技发展战略研究计划资助项目"天津市构建低碳经济城市发展的思路与对策研究"(批准号:10ZLZLZF03400)

摘　　要：品牌生态商业系统是由环境、品牌、企业、供应商、顾客、相关组织与群体等成员组成的复杂系统,是社会商业生态系统的核心组成部分。本文借鉴系统理论,探讨品牌生态商业模型的构建理论基础,指出品牌生态商业系统应具备完整性、多层次性、差异性和循环性等特征;同时,对生态商业系统的开放性进行了研究,给出了完整的生态商业模型———动态开放具有自我调节功能的多层次系统,期望对生态商业模型的建立提供理论参考。Branded Eco-business system is a complex system consisting of the environment,brands,businesses,suppliers,customers,members and other related organizations and groups,and is the core component of the social business ecosystem.With the system theory,this paper discusses the theoretical foundation of branded eco-business model and points out the characteristics of branded ecobusiness system,such as completeness,multi-level,diversity and cyclicity.Meanwhile,the paper discusses the openness of the eco-business system,the and provide a integral model of eco-business model,a multi-level system which is open,dynamic and has the function of self-regulation.The paper hopes to provide theoretical reference to the building of eco-business model.

关 键 词：系统理论 品牌生态 生态商业 生态商业模型 

分 类 号：F062.2[经济管理—政治经济学]