民族酒店品牌转型升级中的竞争力提升策略——以宁波南苑e家为例  

The Competitiveness-enhancement Strategy in National Brand's Transformation and Upgrading of Hotels——A Case Study of Nanyuan e Home

作　　者：徐春红[1] 

机构地区：[1]宁波职业技术学院国贸系,浙江宁波315800

出　　处：《宁波职业技术学院学报》2011年第4期99-101,108,共4页Journal of Ningbo Polytechnic

基　　金：2010年浙江省社科联课题(2010N128-L)

摘　　要：在酒店业品牌化、国际化、集团化发展的今天,宁波南苑集团及时把握酒店业发展脉搏,深挖酒店市场,创新南苑e家商旅经济型酒店品牌,从而拓展民族酒店品牌的转型升级之路。该酒店提出加强品牌建设、突显产品特质、做好区位选择、加强成本控制、加快资本运作、构建专有人才培训机制等竞争力提升策略。In the development of hotel＇s branding, international and collectivization, Nanyuan hotel group timely grasp the pulse and tap the market, make innovations of economy hotel brand to expand the National brand＇s transformation and upgrading. This paper based on the analysis of Nanyuan e home＇s SWOT competitiveness , suggests to strengthen brand building, enhance product characteristics, good location selection, cost control, speed up the capital operation, and build specific training, etc.

关 键 词：民族酒店 品牌 转型 升级 竞争力 

分 类 号：F287-4[经济管理—国民经济]