论新社会阶层的保险诉求——兼谈民营企业家的保险服务  

Study on Insurance Appeal of New Social Stratum——exemplified by private entrepreneur's insurance service

作　　者：陈建宁[1] 

机构地区：[1]泉州师范学院教务处,福建泉州362000

出　　处：《泉州师范学院学报》2011年第5期96-99,共4页Journal of Quanzhou Normal University

基　　金：泉州市社会科学研究规划项目(2010WT15)

摘　　要：新社会阶层通过诚实劳动、合法经营获得较高收入的同时面临较复杂的风险,有着较为迫切的保险诉求。但是我国新社会阶层的保险存在着许多问题,决定了保险业必须根据这一特殊社会阶层的保险需要,设计和生产出适合他们的保险产品,提供符合他们需要的保险服务。New social Stratum achieves much more income by means of honest working and legal management,meanwhile face higher social risks, they have urgent insurance appeal. Whereas there exist a large number of problems in new social straum insurance of China. Thereby insurance industry should base on what insurance this special social straum demand, design and provide the kind of insurance products suitalbe for them,as well as offer the kind of insurance service they need.

关 键 词：新社会阶层 保险诉求 保险服务 

分 类 号：D013[政治法律—政治学]