基于QQ农场式的全息市民农园开发构想——以珠海南旺生态园为例  

QQ-based Farm-style Development of the Holographic Civil Plantation:A Case Study of Nan Wang Ecological Park in Zhuhai

作　　者：阚兴龙[1,2,3] 李辉[3] 周永章[2] 刘云德[3] 

机构地区：[1]中山大学地理科学与规划学院 [2]中山大学地球环境与地球资源研究中心,广州510275 [3]吉林大学珠海学院,广东珠海519041

出　　处：《热带地理》2011年第5期484-488,共5页Tropical Geography

基　　金：珠海市2010-2011年度社科规划课题(201024)

摘　　要：采用跨学科研究法,运用文化学、社会学、城市学等学科的理论,全面剖析了网络版市民农园——QQ农场游戏风靡全国的深层次文化原因及现实依据。结果显示,其文化原因是人们对于田园生活的眷恋,而现实依据则是居住在环境日益恶化的城市居民对于现实生活的一种精神逃离。分析认为,市民农园的本质内涵为城乡文化的结合体,将网络游戏QQ农场现实化,即以QQ农场为主题,设计市民农园。最后以珠海南旺生态园为例,利用全息化休闲体验农业设计手法,探索一种全新的休闲农业开发模式。In recent years, QQ farm game, whose background is rural farm, sweeps the country. A user of QQ farm game can play a farmer to plant crops, manage and harvest a variety of vegetables and fruits in his fictitious farm. In real life, this operating mode is called the civil plantation. This paper applys interdisciplinary research methods with the theories of cultural studies, sociology and urban studies to analyze the reasons of the popularity of QQ farm game in our country, which reflects the urban residents＇ yearning for rural life and an escape in spirit from the noisy urban area. Taking Nan Wang Ecological Park in Zhuhai as an example, the authors discuss the realization of the QQ farm with holographic design techniques of leisure experience, and explore a new leisure agriculture development model, which includes the following four aspects： holographic designing of the QQ farm leisure products, including QQ farm-type land lease form and QQ farm-style toursim project; construction of holographic rural-style QQ farm landscape; development of a whole holographic-based service process; and making use of holographic tourism information.

关 键 词：QQ农场 市民农园 全息化 

分 类 号：F319.9[经济管理—产业经济]