公众对低碳旅游的认知、意愿及行为特征分析——以佛山市为例  

Analysis of the Public's Cognition,Intention and Behaviors on Low Carbon Tourism:A Case Study of Foshan

作　　者：汪清蓉[1] 李飞[1] 

机构地区：[1]佛山科技学院旅游系,广东佛山528000

出　　处：《热带地理》2011年第5期489-495,共7页Tropical Geography

基　　金：国家社会科学基金项目(10CJY062);国土资源环境与旅游研究中心校级平台资助

摘　　要：采用问卷调查和现场访谈方法,对2756份调查问卷进行分析发现:(1)公众对低碳旅游认知不够深入,具有学历、收入和职业差异。(2)大部分公众愿意学习并实践低碳旅游,其参与意愿具有学历和职业差异,但对于旅游结束后计算"碳排放"并补偿"碳排放"持观望态度;公众不愿意参与低碳旅游的原因多元化,多数人认为低碳旅游只是一个口号,降低了旅游过程的舒适性。(3)大部分公众能采取出行前制定周详的计划、主动关闭电视机和选择有机食品等低碳行为,但只有少数人自愿减少更换被单次数、接受循环使用的旅游包(帽)和自带个人卫生用品入住酒店等。基于上述状况,文中提出相应的建议以促进低碳旅游的推广与实践。Low carbon tourism industry is recognized as one of the future development direction, its practice and promotion need public＇s action. From the analysis of the 2756 questionnaires, it is found that： （ 1 ） the public＇s cognition on low carbon tourism is not in-depth, and it differs in different people who have different education level, income and profession. （2） Most people are willing to learn and practice low carbon tourism, their willingness to participate in the tourism is affected by their education level and profession, but most of them hold a wait-and-see attitude for the calculation and compensation of ＂carbon emissions＂. Many people consider that low carbon tourism is just a slogan or it would reduce the comfortableness of tourism process. （ 3 ） Most people can formulate a comprehensive plan before taking a trip, turn off the TV set after watching, choose organic food, and so on, but few voluntarily reduce the number of replacement of sheet, accept the recycled travel bag （ cap ）, use personal health supplies in hotel, etc. From the above conclusions, the paper puts forward corresponding suggestions to promote the popularization and practice of low-carbon tourism.

关 键 词：低碳旅游 认知 意愿 行为 佛山 

分 类 号：K901[历史地理—人文地理学] F590[经济管理—旅游管理]