基于Fuzzy-AHP的红色旅游景区吸引力测评——以南京雨花台景区为例  

Measuring on Attractiveness of the Red Tourism Scenic Area Based on the Theory of Fuzzy-AHP——Case Study of Nanjing Rain Flower Terrace Scenic Area

作　　者：王丽[1] 刘佳雪[2] 

机构地区：[1]三江学院旅游学院,江苏南京210012 [2]南京晓庄学院经济与管理学院,江苏南京211171

出　　处：《南京师大学报（自然科学版）》2011年第3期124-128,共5页Journal of Nanjing Normal University(Natural Science Edition)

基　　金：2010年度教育部人文社会科学研究青年基金(10YJCZH246);江苏省教育厅社会科学基金(2010SJD630074)

摘　　要：红色旅游发展在我国"十一五"期间成绩显著,但红色旅游景区淡旺季差别巨大,景区吸引力缺乏是我国红色旅游景区普遍存在的问题.本文引入模糊层次分析法,以雨花台风景区为例,对拉动红色旅游景区引力的红色旅游资源、基于产品外化的旅游服务、景区环境与可进入性等因素进行测评,并对测评结果进行分析,提出提高红色旅游景区吸引力的策略.Red Tourism had gotten notable achievements during＂ 11 th Five - year Plan＂ period. But there are great difference between peak season and slack season as regard to Red Tourism Scenic Area. Slacking attractiveness has been the popular problem among Red Tourism Scenic Area. This paper takes Nanjing Rain Flower Terrace as an example to analyze the four aspects of the attractiveness with the method of Fuzzy analytic hierarchy process （ AHP）, they are ： resource, service, environment,and accessibility. Later it analyzes the measurement results and puts forward several improvement strategies.

关 键 词：红色旅游 吸引力 模糊层次分析法 

分 类 号：F590[经济管理—旅游管理]